post_excerpt) { $description = $post->post_excerpt; } else { $description = substr(strip_tags($post->post_content),0,220); } $keywords = ""; $tags = wp_get_post_tags($post->ID); foreach ($tags as $tag ) { $keywords = $keywords . $tag->name . ", "; } }?>

开心网在餐馆菜谱上的广告

我们都领教了开心网营销的 厉害,不过仔细想想,我还真没见过开心网做广告,不论是网络广告还是传统媒体。

昨天去 辛香汇 吃饭,发现那里的菜谱变成了杂志模样,差点没认出来那是菜谱-.- “第一本菜单杂志媒体”,“创刊号”,其实就是菜谱+广告啦,不过做得挺有意思,挺商业。

开心网的广告有四页,页眉做成网页红色页眉的样子,内容不用猜:贴条,贩卖人口。版面也很杂志化,可以看下面的照片,链接到大图。其实我对 SNS 组件都没兴趣,注册开心网纯粹为了多找到些老同学,贴这些照片也只是觉得这样的广告挺有趣,绝非软文 😮

菜谱封面 菜谱内容 开心广告 开心广告

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目前有 24 条评论

  

很有意思!

看到另一篇文章也提到了这个,很有创意的营销。

辛香汇开张那段时间好像很火爆的样子
不过去吃了一次之后发现太名不副实。
我是在八佰伴那边吃的,同等价位不如附件的麻辣风暴来得安逸。
不过回到正题,这个菜单创意很好。

口味还不错啊,八佰伴那边还有一家可以吃吃,锦庭

不知道会不会很多同学上的时候上了kaixin.com

肯定会,哈哈

kaixin001.com更像山寨啊~~~~

开心的功能差了 facebook 好多,以前还很不屑,自从kaixin.com 出来之后我挺 kaixin001.com

我现在接受邀请的时候都要分清楚,坚决不去山寨版的...

山寨版的邀请是直接被 Gmail 标 spam 的,哈哈

估计会有不少人直接上到了山寨版的去
对于SNS都是觉得越来越无聊

还没玩过开心呢,一直对那东西不感冒

MS 大家都很喜欢web 2.0 和纸媒结合的火花。我也喜欢:)

把互联网搬到纸上来,感觉不错!

大家都吃过吗,哈哈!

俺有媳妇,俺工作忙,所以……开心网是什么?

在传统媒介上做广告还真比较少见,我记得的有阿里巴巴和巨人,现在都成功了,嗯

做广告的还是挺多,比如公交车上啊,地铁里什么的,呵呵,只要有钱大面积铺广告的,财政状况应该都还不错。。。

话说,你的“收藏与分享”的按钮貌似有问题。

正常来讲,鼠标放在按钮上,收藏链接出现;鼠标移出,应该消失才对。可是,好像这里只有当鼠标从链接内容的框框移出才消失,而链接内容又没有盖住按钮……

汗,今天接连几次发评论不成功,貌似被认为 spam 了?!

是的,1024的宽度下是盖住的,1440这种屏幕就盖不住了。。有空改改

另,的确进 spam 里了-.-

真有创意,可是我对SNS还真是提不起太大的兴趣,有时会跑跑Facebook和海内...开心连号都没

这个非常有创意,可以学习,上海的饭店,很好吃。

这菜谱确实有创意,但成本估计也不是一般小饭馆能承受的。

辛香汇真是火爆到变态啊。